Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with.
Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Harry Ein, Owner at Perfection Promo:
What does your company do?
Perfection Promo offers high-quality branded products and apparel for any type of organization—from small, local businesses in the San Francisco Bay Area, where we are based, to top global brands. We find creative solutions to fulfill any promotional need. We have strong connections with manufacturers both domestically and overseas, and we are constantly sourcing the best new product ideas. We pride ourselves in our top-notch customer service, competitive pricing, and on time delivery for any sized order. Finally, we treat all clients with the same amount of importance, whether a start-up or Fortune 100.
What is your role? What do you enjoy most about your role?
I am the owner of Perfection Promo and among the many things I enjoy about my role is leading the sales charge for my company. Each customer comes to us with a unique set of promotional goals and challenges, and I love working with them to identify the best, often creative, solutions. Sometimes clients come to us and have no idea what products to brand for an event or for their general promotional strategy, and I enjoy supporting them through the process of finding the right items and presentation. In many ways, my role in sales is more like problem solving and it brings something new and interesting to my job every day.
What are the biggest challenges in your business right now?
Our biggest challenge at the moment is embracing and fostering growth while keeping our customer service, which we prioritize above all else, exactly as it is. For example, all of our clients have my cell phone number and I welcome them to call me day or night. It is my goal to always offer this kind of personal attention and accessibility to our customers. That said, we value growth and proudly sold over 4 million dollars in branded merchandise in 2017 with a extremely small staff—and we would like to keep growing. But we do want to grow mindfully and in a way that always prioritizes customer service.
If you could go back in time, what business advice would you give to a younger version of yourself?
When I first launched my business, I made a mistake that I believe many new business owners make—I tried to manage everything myself. I controlled sales, marketing, billing and customer service, and it took me some time to realize I was stifling my business and growth potential by spreading myself too thin. If I could give my younger self one piece of business advice it would be to focus on your strengths and outsource everything else. Sales and customer service have always been my strong suits and what I most enjoy, and as soon as I started focusing on that part of my business while handing over billing and admin duties, my weaker areas, to someone else, my business took off. I wish I had done it sooner.